Imagine running a hotel with 100 empty rooms. If you sell every room for $50, you make $5,000. But what if half of those guests were willing to pay $150 because a major concert was happening down the street? You just missed out on thousands of dollars in potential profit. This is the core concept behind #revenue_management. At its simplest, it is the art and science of selling the right room to the right guest at the right time for the right price. For anyone pursuing a...