In hospitality, trust is one of the most valuable assets an institution, hotel, restaurant, or service provider can build. Guests remember comfort, quality, kindness, and professionalism, but they also remember how an organization behaves when something goes wrong. This is why #Crisis_Readiness has become an important part of #Hospitality_Management. A crisis in hospitality can take many forms. It may be a service failure, a health and safety concern, a technology interruptio