SOHS Swiss Online Hospitality School® Invited to EXPO 2025 UAE: Redefining Hospitality Education for the Underserved

OUS Academy in Switzerland
2 days ago
2 min read

We are delighted to announce that the SOHS – Swiss Online Hospitality School®, officially registered with the Swiss Federal Institute of Intellectual Property (Nr. 822344), has been invited to participate in the prestigious EXPO 2025 in the United Arab Emirates. This invitation signifies global recognition of SOHS's mission: delivering Swiss-quality hospitality education exclusively to students from economically disadvantaged regions.

SOHS is an integral part of a respected educational ecosystem. It operates under OUS Academy in Zurich, a pioneering virtual education provider. OUS is a branch of the ISBM International School of Business Management, based in the canton of Lucerne, Switzerland, and forms part of the larger network of Swiss International University (SIU) headquartered in Bishkek, Kyrgyz Republic, a state-accredited institution (License No. LS240001853).

A New Standard at EXPO 2025

EXPO 2025 UAE is one of the most significant global showcases of innovation, culture, and progress. Held over four days and welcoming millions of international visitors, this event provides a platform for institutions making tangible impacts worldwide.

SOHS will present at booth number 95 in the official "shell scheme" exhibition format, where it will highlight its commitment to equity, digital access, and future-forward hospitality training.

Hospitality With a Purpose

What sets SOHS apart is its ethical mandate: its programs are exclusively available to students from low- and lower-middle-income countries, as designated by the World Bank. Students residing in or holding citizenship from high-income countries are not eligible to enroll.

This model ensures that the transformative power of Swiss hospitality education reaches those who need it most, not those who can most afford it.

What SOHS Will Showcase at EXPO 2025

Fully online Swiss hospitality and tourism programs
Curriculum aligned with global service and leadership standards
Vocational and academic fusion preparing students for real-world success
Affordable, scalable, and inclusive educational pathways

Anchored in Swiss Excellence

Rooted in the values of Swiss quality, neutrality, and innovation, SOHS delivers education through cutting-edge digital platforms while maintaining the high standards for which Swiss institutions are globally known.

As part of a robust academic network including OUS Zurich, ISBM Lucerne, and SIU Bishkek, SOHS provides a truly international learning experience grounded in ethics and accessibility.

Global Platform, Local Transformation

SOHS’s participation in EXPO 2025 is more than a milestone—it’s a movement. It marks the inclusion of socially-driven hospitality education in the global dialogue, inviting governments, NGOs, philanthropists, and private sector partners to explore collaborations that can reshape the hospitality workforce of tomorrow.

Our Academic Family

SOHS belongs to a pioneering group of institutions, including:

OUS International Academy in Zurich – Switzerland’s virtual education trailblazer
ISBM Business School in Lucerne – A hub for business leadership education
SIU Swiss International University in Bishkek – A state-accredited institution serving global learners

Together, these entities reflect a shared commitment to inclusive, high-impact education.

We warmly invite you to connect with SOHS at booth 95 at EXPO 2025 UAE and learn how hospitality education can be a tool for social justice and sustainable development.